With regard to the St. James' Park planning application that is currently "pending consideration" by Newcastle City Council, NUST have been seeking advice from a planning expert who counsels "it's important to point out that in any objection you must concentrate on the matter at hand and not get too wrapped up in the moral or sentimental aspect of the application. It's a matter of rules, impact, risk, valuation/devaluation and precedent."
Anyone wishing to lodge an objection is advised on general principle to include :
1. Proximity of the signage to conservation area
2. The fact that the adverts will be for a retail organisation that has no sales ties to the club concerned, other than the club being owned by their major shareholder
3. The aesthetic look of the signage - size/colour/general appearance
4. The fact that no mention is made as to the material used may also be a point of question
5. Does it fit in with the general look of the building?
6. The position of the signage in relation to the road traffic that passes - will it be a distraction?
7. Does it clash with other signage (or the lack of) in the area, turning the site into a "billboard" or setting a precedent for others to follow?
8. Do retail signs fit in with the general look of the area - new Science City / hotels / offices of the north east / - unappealling and unsympathetic to the surroundings?
9. There is also the statement from the Club that the detail shown on the planning application showing sportsdirect.com is simply a means of example. If this is not the signage they are applying for then what are they applying for ?; Why are they being so vague and why is the Club contradicting the application or casting doubt on the planning application as it stands? (The Evening Chronicle quotes "But the club has insisted designs filed as part of the application have only included the suggested name change of Sportsdirect.com@St.James’Park on the ads as an example of how they might be used")
10. The number of signs. If this is not a ground naming issue it must simply be an advertising issue - hence the company name all over the ground only in areas prominent to traffic and not on the other two sites out of sight from traffic flow.
The Trust will be contacting the Council directly and pointing out that we hold a 30,000 petition objecting to the name change that these signs are linked to.
Objections can be made here