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The 2010 ‘One Game, One Community’ week of action organised by football’s equality and inclusion campaign ‘Kick It Out’ has come to an end and was once again supported by the players and staff at Newcastle United displaying ‘Kick it Out’ t-shirts and badges. Part of its campaign was the slogan ‘Create a great atmosphere to be proud of’ and Newcastle United Supporters Trust (NUST) echoes this sentiment for the eagerly awaited forthcoming fixture with derby rivals Sunderland at St James’ Park this weekend, the first Tyne and Wear derby since our return to the Premier League.
In an era of a cosmopolitan and multi-racial team in Black and White - many of whom are patrons of local anti racist charity ‘Show Racism the Red Card’, who hold an event at St James’ Park next week - overt racism has long since disappeared from St James’ Park and racist behaviour will not be tolerated by fellow fans. Nonetheless, the week of action’s slogan is particularly appropriate for this fixture. A local derby, featured live on TV, the game gives Newcastle United fans an opportunity to demonstrate once again that they are the best supporters in the country by getting firmly behind the team and creating a white hot atmosphere to drive the players to victory.
After three successive home league games where results have not gone as anticipated, this match presents Newcastle United supporters with an opportunity to show that they are an integral part to any future success on the pitch by creating a ‘great atmosphere to be proud of’. There’s no better time in which to help recreate ‘Fortress St James’. We just hope ‘Kick it Out’ don’t mind us ‘borrowing’ their slogan. Howay Newcastle!
In response to NUST's above comment piece Shola Ameobi said "I couldn't agree more that all the fans coming to Sunday's game create an atmosphere that is unique in English football. When St. James' Park is rocking there's no better place to be. Loud and proud."
