THE traditional support of Newcastle United is deeply rooted in the working-class community of Tyneside.
That is why the United Supporters Trust , who officially launched their bid to buy power this week, are so acutely aware of the financial restrictions of their broad fan base. With such thoughts in mind, the Trust have worked diligently to bring down the cost of minimal investment in their takeover plans.
It has been advertised at £2,500 but the figure as revealed earlier this week has been adjusted to £1,500 to try and make it possible for more fans can come to the table. What is more, the Trust are currently negotiating with financial companies with the intention of offering different types of investment – ie fans may be able to pay by direct debit until they reach the required level, now £1,500.
It is called understanding your customers and considering their feelings and aspirations. Something Mike Ashley is not too hot on!